Pam Barker | Director of TLB Europe Reloaded Project
In 2016, London mayor Sadiq Khan earned himself either praise or criticism for banning sexualized advertising, notably from Protein World, on the London underground, gaining an instant reputation among some as a feminist. Notably, the banned ads showed young, skinny Caucasian women in yellow bikinis with the usual quota of breast implants and tanning (see one image in the article below). On this topic, we published Feminism or Islam? Sadiq Khan’s ban on ‘body shaming’ ads gets mixed reaction and also Europe’s Cities Absorb Sharia Law. And in 2017, Khan banned advertising for a pantyhose (tights for UK readers) company, Heist, for showing a young woman leaping into the air wearing nothing but pantyhose (nothing risqué was visible).
Was he supporting feminism or applying his Islamic values as some argued? Or was another, racialized agenda quietly at work?
Just recently, he awarded 500,000 pounds worth of free advertising on the London Underground to Nubian Skin, an underwear and hosiery brand, which makes skin-toned under-garments for non-white people. Several photos are shown below which, by any description, show a lot of skin and a range of body styles, just not Caucasian. It won a Transport for London ‘diversity in advertising’ competition.
Paul Joseph Watson below adds into the mix a couple of advertisements seen around the London Underground and London streets where white people are included. See for yourself.
Sadiq Khan Reveals “Diversity In Advertising” Winner; Features Zero White People
London Mayor Sadiq Khan revealed the winner of an award for “diversity in advertising” which featured, you guessed it, zero white people.
“London’s greatest strength is our diversity, so we challenged advertisers to produce ads that better represented our BAME communities,” tweeted Khan.
The poster features six scantily clad brown and black people advertising Nubian, a company that sells underwear for people with darker skin tones.
Khan said the ad was “empowering, inclusive,” just not very inclusive of white people.
This is yet more confirmation that “diversity” is just a euphemism which means ‘no white people’. The ad didn’t even feature the usual token white.
“How is making everybody black ‘diversity’?” asked black rapper Zuby. “Can’t we all just go back to being normal and get along? People are tired.”
“The judging panel praised Nubian Skin for their bold and empowering campaign – celebrating different body types and skin tones which are underrepresented in advertising,” added Khan.
Respondents pointed out another body type and skin tone that is underrepresented in advertising – attractive white people – since Khan has banned such advertisements from being seen.
Last year, a Volkswagen commercial was also banned in the UK for violating “gender stereotypes” because it showed a woman caring for a baby. She was also white.
Another ad seen on the London Underground that was allowed featured a white character and lectured male commuters not to “manspread”.
Ads promoting the homophobic country of Brunei, which stones gay people to death, are also fine.
Meanwhile, the only ads featuring all white characters in London appear to be those encouraging white people to sterilize themselves.
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