McDonald’s Germany Runs ‘Sensitive’ Ramadan Ads With No Food

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ER Editor: Ramadan runs from roughly Feb. 17 to March 19. Here, Germany gets its novel approaching to accommodating Ramadan via McDonald’s advertising, definitely designed to provoke people.

UK’s Ramadan story was somewhat different, with a young female police officer reminding a group of local Muslim men about the UK’s free speech tradition. Not to be missed —

Female British Cop Defends Freedom Of Speech In “Muslim Area” Of London

Fast food packaging, minus the food? C’mon.

McDonald’s in Germany has removed images of food from advertisements during daylight hours during Ramadan.

The Muslim population of Germany is currently estimated at 6.5%.

And the country is already changing for the invader forever than vice versa. pic.twitter.com/BSaYuteAt1

— Tommy Robinson 🇬🇧 (@TRobinsonNewEra) February 25, 2026

Muslims make up only 6.5% of Germany’s population.
Yet a global megacorporation like McDonald’s caters to them in this way. Why?

They know the numbers. They bet on the great replacement.

It is an early act of submission by what I call “Islamo-capital” corporations adapting to… pic.twitter.com/ttCKjbYjCB

— Martin Sellner (@MartinSellner_) February 26, 2026

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The fast-food chain has removed visible meals from its digital screens during daylight hours, restoring them only after sunset.

MICHAEL CURZON

McDonald’s in Germany is advertising burgers without the burgers during Ramadan.

During daylight fasting hours, the company’s digital screens show only empty packaging, with the food reappearing at sunset for iftar, the fast-breaking meal.

Kirill KUDRYAVTSEV / AFP

“A simple idea,” says marketing newspaper afaqs, “that respected the moment.”

This Ramadan, @McDonalds let the sun decide what showed on its screens.
During fasting hours, its outdoor screens did not show any food. The visuals stayed plain through the day.

When the sun set and it was time for Iftar, the burgers and meals appeared again. A simple idea that… pic.twitter.com/ipyur71K0f

— afaqs! (@afaqs) February 23, 2026

Commentator Vicky Richter jibed in response that “just when you thought Germany had exhausted every creative way to prostrate itself before ‘cultural sensitivity,’ McDonald’s arrives to prove there is always a lower floor,” adding: “Welcome to Islamic Capitalism™.”

Author Karina Mariani also suggested that “they could just not advertise and be done with it, or they could refuse to bow to these whims. But they choose the ridiculous middle ground: empty little boxes.”

Even Muslims are not happy. British aviation educator Mohammad Taher, who in 2023 was described as one of the top 50 most influential Muslims in Europe, even argued that “Muslims aren’t in support of this campaign,” saying this was because the brand “has been on the boycott list for the past two years since the start of the genocide”—referring, of course, to McDonald’s’ alleged support for Israel in its war against the Hamas terror group.

“A Ramadan campaign,” Taher added, “isn’t going to make people forget that.”

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